Olea, extraordinary stories of a millenary food
Discovering the territory and the people who make it unique
Olea Project was born from an idea of the municipal administration, agriculture and tourism departments of the Municipality of Montespertoli, as the first line of a broader territorial marketing project for the enhancement of the wealth of the municipal area.
Olea Project is many things, it is a market exhibition, it is a conference, it is a meeting with producers, it is a “permanent school” of training, it is an award for the best oil in the area, it is an event for all those (experts and hobbyists) who have an interest in this product but, above all, it is a first answer to a simple question that this Administration has addressed to itself and to the territory: do we believe that our products are our true wealth?
The first Olea Project Forum 2019 was born as an event idea of the year, to launch the vintage product, and as the culmination event of OLEA Project which also wants to be a “permanent school” of training / information on oil based in Center for the Culture of Wine I Lecci.
Olea does four, but also five: it is production (EVO of local companies), it is social (with the “Olio nostra” project with schools), it is training (technical and practical meetings with sponsors, technical tastings), it is environment (including the Tree Festival for the enhancement of the olive tree), is the promotion of the territory and its products of excellence.
The first oil forum of 2019 was organized by the Municipality of Montespertoli in collaboration with the Proloco and took place in the capital from 21 to 24 November 2019, in the middle of the oil campaign.
In the event it was possible to taste and sell the EVOs of Montespertoli producers who saw the presence of the producer; a tasting stand of local products; the involvement of the restaurant activities of the Municipality for the enhancement of the oil with a typical dish to combine it with; a technical meeting in collaboration with the University of Florence and Slow Food; a technical tasting aimed at local producers; practical meetings with technical sponsors; mini tasting courses for consumers by official tasters; technical visits to oil mills.
Within the event, a solidarity project was included that involved the schools of the Municipality “Olio Nostro” and events related to the Tree Festival scheduled for November 21st which will have as its theme the enhancement of the olive tree.
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